iTunes Movie Rentals launches today and will offer over 1,000 titles by the end of February, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound which users can rent directly from their widescreen TV using Apple TV. Users can rent movies for as low as $2.99 and watch them on their Macs or PCs, all current generation iPods, iPhone and Apple TV. Follow us on Facebook, Twitter.Apple today announced iTunes Movie Rentals featuring movies from all the major movie studios including 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount, Universal Studios Home Entertainment, Sony Pictures Entertainment, Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema. Rentals on iTunes still come with a number of limits as detailed in Apple's support page, but the new watch anywhere feature is a welcome update that simply makes sense.Ĭlick on Deccan Chronicle Technology and Science for the latest news and reviews. This however, does not mean that Apple has totally freed up restrictions. It's a rare move for Apple to be this laid-back in terms of its ecosystem, since it's often keenly particular about these aspects. The new approach, which removes the restrictive transferring and removing, seems like a more simple approach for anyone who just wants to relax, pop a movie open, and not have to worry about using the proper device to watch it on. As a solution, Apple instead allowed movie rentals on mobile devices to be streamed to Apple TV devices using AirPlay.

As AppleInsider notes, in the past, Apple allowed users to transfer rented movies to an iPhone, iPad, or iPod touch, but that content would literally transfer to the new device and disappear from the iTunes library on Mac or PC.Īlso, a film rented using Apple's mobile devices could not be transferred to iTunes on desktop. Of course, transferring iTunes movie rentals weren't entirely impossible.

The update to iTunes's movie rentals does make it seem more imminent, although Apple has said nothing about the release date for the tvOS. The same could be said for tvOS 10.2 for Apple TVs. IOS 10.3, however, is still in its late beta-testing stages, although a wide rollout of the newest OS update shouldn't be far off, since a software update is required for the rent once, watch anywhere feature.

New itunes movies to rent